SITUATION OF VEGETABLE PRODUCTION AND ITS MARKETING IN THE CONTEXT OF RURAL FARMERS: A CASE STUDY
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Diversified agro-ecological zones and the variation in the weather and climate with a year favors the production of Vegetables in Nepal at large extent. Production could be effective only if the Marketing is well adapted there. Marketing plays the vital role in the proper management of the produced product and help in raising the living standard of the respective farmers. Marketing not only focus on improving the earning capacity and employment opportunities of the respective vegetables producing farmers but also provide the fresh vegetables to the needy consumers at affordable price and their demands for vegetables seems to be fulfilled. To increase the efficiency of vegetables marketing in Nepal, there need to focus on building improved market information system which will provide the market information about the demand, supply to the producers, traders and consumers which will help in making proper production and marketing decisions. To make the Nepal, a self-dependent country on its own vegetables production, Marketing need to be highly focused. To know about the gender role in Agricultural production and marketing, crops they produce and the selling rate and the marketing status, problems and solution expected by farmers, I did a case study in the Chatakpur area of Dhangadhi,Kailali.